Posts Tagged ‘matchpoint consultant’

Franchisee Profiles- Maturity

December 8th, 2009

If you never owned a business before than you probably don’t understand the emotional aspect of dealing with risk and the unknown on a daily basis. Entrepreneurs are experts at handling problems and taking responsibility. They seldom blame others and when they get knocked down, they have the good sense to get back up, brush themselves off and get back to work. Understanding how you will react to circumstances will help you continue to more forward. Before you move into a franchise business you should have a handle on your ability to handle the ups and downs of life. If you haven’t been very good at a handling issues in the past, then odds are you’re not right for business ownership. Perseverance is a necessary skill if you are going to reap the rewards of franchise business ownership. Next we’ll talk about attitude, ability and how to leverage it.

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Franchisee Profile- are you a good candidate?

December 6th, 2009

What makes someone good “franchise material”? Good question. Statistics show that franchise businesses may have a greater potential for success than start-ups, but how do you know you’ll “fit the mold” of a franchise business concept?

Let’s start with a few general guidelines. Good franchise owners have an ability to follow a system. This may be the number one consideration of franchisors. They are looking for “team players” who recognize that they are part of a system and are willing to follow it. If you are very independent and like to do things “your own way” then perhaps franchising is not for you. BTW- franchisors don’t seek out people with this trait because they want to dominate you, not at all. They need it beacuse they know their system works and that may franchise failures occur because owners don’t follow the system. Somehow these owners thought they were “smarter” than the franchisor and wanted to re-invent the system. Makes me wonder why they bought the franchise in the first place? Maybe they didn’t understand the scope of the business model to begin with.
So how much “following” do you have to do to be a franchise owner you ask? Well, it depends on the franchise concept. Some franchises are far more flexible than others. Here is where you need to take a close look at the FDD (Franchise Disclosure Document) and study the business model so you can choose a business that is in your personal comfort zone. If you’re not familiar with FDDs, then it’s a good time to enlist the help of an advisor. Franchise consultants are experts in the franchise industry and they can educate, advise and assist you in your investigation to find the business that fits your interests, skills, lifestyle and investment level. Remember that a franchise business is “awarded” not purchased. Franchisors want their owners to be successful so they choose who they allow into their systems very carefully. Franchisors interview candidates and vice versa. Only when both parties agree that there is a good synergy is a deal offered.
Next posting I’ll talk about emotional issues. Stay tuned!

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The “Right Time” to Start a Business

November 10th, 2009
  • When the kids are the “right” age. Certainly no one has ever found a way to start a successful franchise with kids the age of yours.
  • When you are the “right” age. Of course no one your age has ever found success in franchising.
  • When you have the “right” partner (or spouse). Never in the history of the world has a person on your situation ever succeeded at a business.
  • When your parents are the “right” age. Your parents may be ageless but no one has ever had parents like yours and created a business that survives.
  • When you have the “right” amount of cash to invest. No business has ever been started and continued to operate with the amount of money you have now.
  • What does the Headless Horseman, Sponge Bob and Unicorns have to do with the “right” time to start a business?
    They are all fantasy.
    Looking for the right time is an excuse you give yourself in place of fear. Fear is the thing that you will have to look squarely in the eye to overcome, then the time is right for everything.
    Let a MatchPoint Franchise Consulting expert help you find the “right” time and start living the living the life of your dreams.

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    What’s a Franchise Business All About?

    November 5th, 2009

    What business are you in? I asked the gentleman. His reply was “I’m in the food business.” Really? I said, then you’re not a franchisor? “Oh yes we are, we have over 100 units in the US”.
    I replied, “Well then you’re actually in the business of franchising, food is just the vehicle.”
    You see, while every franchisor distributes their unique brand of products or services, they are essentially in the business of creating businesses (franchise locations). Franshising is a business about building businesses, get it?
    Why is this important you ask? Before you invest your time, effort money and future in a franchise business, you should do a reality check with the franchisor to see if they understand that they are in the business of “franchising” and they need to be outstanding at that, not so much selling their brand. Most candidates spend their time investigating the franshisors effectiveness at positioning their products or services and distribution or sales while not verifying that the franchisor is skilled at being a franchisor- see the difference?
    Ok, let me say it this way. Mary Smith sells wonderful widgets. Everyone in America wants them, needs them and can afford them. So Mary decides to franchise her widget selling business. Only one problem, Mary has no knowledge or experience in building a sales team, developing training, providing communications to a network, providing support services and so on. She’s only good at selling her wonderful widgets, not building franchise businesses.
    Young brands often suffer from this lack of experience in franchising. Take the time to research the franchising skills of the brands that you investigate. More to come…

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    New Franchise Story- Senior Helpers

    September 3rd, 2009

    Candidate Profile: Linda was well qualified and had lots of sales and customer service experience to bring to the table.  Her last position was with a nationally known company as a Realtor.  She saw Senior Helpers as a very necessary service needed in her community.  Linda did her due diligence in learning about Senior Helpers and was very happy of her decision to become a franchisee in the southwestern US market.

    Summary: Linda’s MatchPoint Consultant saw that a recognized brand name and a unique business concept were most important to Linda when researching a business.  She also knew that a strong support system from a franchise company was a key to Linda feeling good about a company.  Linda’s Consultant presented Senior Helpers and Linda found it to be a perfect match.

    How MatchPoint did it: Linda’s MatchPoint Consultant kept in constant contact with her and worked through any concerns that Linda may have had throughout the process.  MatchPoint’s systematic approach, coaching and education provided the necessary support throughout the decision making. Senior Helpers was very happy because Linda truly was a great candidate for their system. Everyone wins with MatchPoint Network of Franchise Consultants.

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