Archive for the ‘home based business’ category

WSI at the leading Edge of Social Media

November 19th, 2009

As Internet marketing continues to evolve and grow, the leaders in the field are recognizing the emergence of profit centers. A discussion on this subject was the theme for the WSI International Excellence and Innovation (E&I) Convention that was held in Orlando in September 2009. WSI, the world’s leading provider of Internet marketing solutions host this year’s international convention to analyze trends and share best practices related to the growing field of Internet and social media marketing. More than 250 WSI Internet Marketing Consultants, part of the largest Internet marketing franchisee network globally, attended this year’s convention.
The global WSI network of Internet Marketing Consultants are focusing on building their business consulting practice around the 5 clearly identifiable profit centers – Conversion Architecture, Organic Search Marketing, Paid Search Marketing, Targeted Lead Marketing and Web Analytics. With the growing influence of social media on marketing, Internet consultants are directing business owners to leverage various communication channels like LinkedIn, Facebook, Twitter, YouTube and others as a part of their overall marketing mix and build their brands through increased publicity.
Ron McArthur, president, WSI said, “WSI Consultants are in a position most business owners and consultants would envy – they are at the leading edge of Internet technologies, they are always learning the latest and best techniques to be more profitable, they share their knowledge and innovative marketing ideas to help other business owners around the world be more successful. It’s the kind of job you want to wake up to every morning; you always go to bed enthused with new learning and excited about using it the very next day!” “Our Global Conferences and the Excellence and Innovation Convention series facilitate real-time knowledge sharing within the WSI network to help our customers maximize online conversion and always stay competitive. As we converge at Orlando this year, we have the best minds in the industry coming together, uncovering and exploring the profit centers within Internet marketing,” said McArthur.
The E&I Orlando 2009 Convention featured two exceptional keynote speakers. Cameron Herald, founder, Backpocket COO & former COO, 1-800-GOT-JUNK? presented “3 Easy Ways to Get Free Publicity”. Jeffrey Eisenberg, Founder & CEO, FutureNow Inc. delivered a two-part presentation on “Persuasion Architecture™” and “Online Client Conversion”.
Over the 2 days of the convention, speakers presented case studies that have utilized WSI’s Internet marketing profit centers while sponsors and subject matter experts focused on in-depth discussions about tools, technologies and techniques used in the dynamic Internet marketing space.
The day prior to the convention was dedicated to Advanced Internet Marketing (AIM) Training largely focused on Permission Based Email Marketing, Creative Campaign Planning and Social Media.

Become a Professional Consultant
Whether your background is in general business or sales and marketing, if you follow WSI’s proven system you will build and expand your client base and achieve recurring revenue streams. WSI’s successful business, marketing and Internet solutions are driven by proprietary tools, methodologies, products and comprehensive operational and marketing support.

Unique Benefits

  • Get into a multi billion Dollar Internet Industry without having an internet background
  • WSI’s e-market place connects you with production center’s and suppliers to create any Internet Solution
  • Flexible Hours, Low Overheads, Home/Office Based, Full Training/Support and Personal Success Coach
  • Proven scalable business with recurring revenue and unlimited earning potential from multiple revenue sream

Become a part of the network of over 1500 men and women of all backgrounds who have taken their entrepreneurial spirit, managerial skills and business development capabilities to a place of amazing profit, professional freedom and personal success. 

Unique Benefits

  • Get into a multi billion Dollar Internet Industry without having an internet background
  • WSI’s e-market place connects you with production center’s and suppliers to create any Internet Solution
  • Flexible Hours, Low Overheads, Home/Office Based, Full Training/Support and Personal Success Coach
  • Proven scalable business with recurring revenue and unlimited earning potential from multiple revenue sream

Become a part of the network of over 1500 men and women of all backgrounds who have taken their entrepreneurial spirit, managerial skills and business development capabilities to a place of amazing profit, professional freedom and personal success.

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Posted in b2b services, business services, home based business, technology

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What’s a Franchise Business All About?

November 5th, 2009

What business are you in? I asked the gentleman. His reply was “I’m in the food business.” Really? I said, then you’re not a franchisor? “Oh yes we are, we have over 100 units in the US”.
I replied, “Well then you’re actually in the business of franchising, food is just the vehicle.”
You see, while every franchisor distributes their unique brand of products or services, they are essentially in the business of creating businesses (franchise locations). Franshising is a business about building businesses, get it?
Why is this important you ask? Before you invest your time, effort money and future in a franchise business, you should do a reality check with the franchisor to see if they understand that they are in the business of “franchising” and they need to be outstanding at that, not so much selling their brand. Most candidates spend their time investigating the franshisors effectiveness at positioning their products or services and distribution or sales while not verifying that the franchisor is skilled at being a franchisor- see the difference?
Ok, let me say it this way. Mary Smith sells wonderful widgets. Everyone in America wants them, needs them and can afford them. So Mary decides to franchise her widget selling business. Only one problem, Mary has no knowledge or experience in building a sales team, developing training, providing communications to a network, providing support services and so on. She’s only good at selling her wonderful widgets, not building franchise businesses.
Young brands often suffer from this lack of experience in franchising. Take the time to research the franchising skills of the brands that you investigate. More to come…

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Posted in b2b services, b2c services, home based business

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Franchise News – Fibrenew

October 12th, 2009

Summary: Dave found the best franchise for himself and his family with Fibrenew. From the time Dave first spoke to his franchise consultant at MatchPoint to his first day of training was 6 months. Working closely with his consultant allowed Dave to move quickly into business including: franchise evaluation & validation, locating & applying for funding options and launching his new career.

Candidate Profile: Dave was an Officer in the US military, retiring at the end of 2009.  His wife Cindy was a stay at home mom of their children and now will be assisting with back office support while Dave covers the sales and marketing of the Fibrenew franchise.  Dave brings strong customer service skills, “hand on” approach and a relationship building sales skills set to the table.

How we did it: Dave’s MatchPoint Consultant guided him through the initial phases of self assessment to help determine the specific skills and interests Dave would bring to a business.  Once the field was narrowed to the businesses that fit Dave, his consultant shared a in depth analysis of the franchise systems he was considering.  Gaining  a 3rd party view of several well matched franchise opportunities helped Dave make an educated decision without worrying about the hard sell from a broker.

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Posted in automotive, b2b services, home based business

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WSI Franchise- An Interview with Ron Adelman, WSI St. Louis

September 25th, 2009

By Francois Muscat 9/25/2009
At the moment I am on my way to the WSI Excellence and Innovation conference in Orlando which starts on the 28th September. I always look forward to these events as it gives me the opportunity to leverage off the WSI network. Meeting with the other consultants every year is like meeting up with family at Christmas. This is what I love about this business.
On this trip I stopped off at St Louis to spend a few days with a great friend of mine, Ronnie Adelman. I met Ronnie at my first E&I some 3 years ago and asked him to be my mentor and I have never looked back. I have followed Ronnie’s advice carefully and in the last year my business has really flourished and I am now consistently making the top 25 performers in the WSI network. I am really proud of this and have proved that it is possible to not only make a success of this business, but also to compete effectively in the first world.
This evening we are sitting on Ronnie’s boat, a 70ft Hateras called KarryAnne. This boat has been Ronnie’s dream for many years and he has finally realized it. So while we are sipping sundowners I asked Ronnie if he wouldn’t mind sharing some of his WSI business experiences with us as he has so much to offer.
Well as usual Ronnie obliged and we spent 20 minutes discussing a number of topics which you can listen to at this link.  Interview with Ron Adelman

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Franchise News- BrightStar Lifecare

September 9th, 2009

Candidate Profile: Joe was a downsized executive from a global financial institution and was a CPA that worked in international banking. He was a high net-worth individual who was ready to get out of the corporate rat race!  His wife is an RN and also understood the potential in this segment of the home health care industry.  Their blend of skills were a perfect fit for BrightStar and we are excited to have them as franchisees.

Summary: A talented MatchPoint consultant has done it again!  Joe’s consultant referred him to BrightStar and from start to finish the deal closed in 70 days! Joe was immediately attracted to the characteristics of the health care industry and the growth of the segment.  He also liked the fact that BrightStar is not just “another companion care business” and loved the robust nature of our business model, and their lines of business.  Joe did an excellent job following BrightStar’s new franchisee candidate process and was impressed with the level of detail of BrightStar’s Virtual Brochure and the positive validation he received from franchisees.

How MatchPoint did it: MatchPoint’s consultant worked closely with  BrightStar and BrandONE to get Joe to the finish line.  According to our consultant “there are not a lot of concepts that have such a structured process that you can switch sales people mid stream and still get the deal done!”  Needless to say, everyone was extremely impressed with the structured sales process at BrightStar and it paid dividends with this candidate.  Congratulations to Joe on his new franchise business!

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Posted in home based business, personal care

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Franchise Story- Budget Blinds

September 8th, 2009

Candidate Profile: Larry was laid off from a management role in supply chain and after conducting a token job search, decided that he wanted to fulfill his dream of being a business owner.  His strong community ties and relationship skills make him a natural for Budget Blinds, and he hopes to build a business his boys can get involved in down the road.  He didn’t have a lot of liquid capital but by using a cocktail of Budget Blinds’ financing and a 401K rollover he was able to piece it together.  With Larry’s enthusiasm, professionalism and family support, we expect big things from Larry, as does he.

Summary: 
A friend and I recently decided to go out to dinner together, and while we were able to decide on the establishment in short order, the process he uses in deciding what to eat is enough to make you want to go on a hunger strike.  He routinely questions the wait staff on the specific ingredients, their country of origin, and the exact style in which each will be prepared…on half the items on the menu.It’s all I can do to keep from screaming, “Get the cheeseburger, already!” but experience tells me that once we get beyond this grinding moment, the rest of the meal will be very enjoyable. This deal reminds me of that experience because Larry decided on Budget Blinds pretty early in the process but it took 5 months of looking at every resale and financing option on the menu until he finally made the decision to get things done.  Larry’s MatchPoint Consultant did a masterful job diligently coaching him throughout the entire process; and while I’m sure he wanted to tell him to, “Buy the franchise, already!” he understood that forcing a different style on Larry wouldn’t lead to the desired outcome.  Larry’s consultant was patiently persistent, and though the 5 month research and education about the franchise business,  insured this candidate was “well done”.

How MatchPoint did it: The magic on this deal was a ton of three-way communication and patience.  Larry and his MatchPoint Consultant talked constantly, which allowed both of them to stay on top of Larry’s progress, without smothering him along the way.  The concept was a great match from the beginning, and Discovery Day solidified it for Larry and his family.  The discussions surrounding New vs. Resale, as well as the financing options, always seemed like details instead of obstacles because Larry’s consultant kept everyone on the same page.   Larry and his family are on their way to reaching their dream of owning a successful franchise business.

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Posted in b2c services, home based business, home improvement

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New Franchise Story- Senior Helpers

September 3rd, 2009

Candidate Profile: Linda was well qualified and had lots of sales and customer service experience to bring to the table.  Her last position was with a nationally known company as a Realtor.  She saw Senior Helpers as a very necessary service needed in her community.  Linda did her due diligence in learning about Senior Helpers and was very happy of her decision to become a franchisee in the southwestern US market.

Summary: Linda’s MatchPoint Consultant saw that a recognized brand name and a unique business concept were most important to Linda when researching a business.  She also knew that a strong support system from a franchise company was a key to Linda feeling good about a company.  Linda’s Consultant presented Senior Helpers and Linda found it to be a perfect match.

How MatchPoint did it: Linda’s MatchPoint Consultant kept in constant contact with her and worked through any concerns that Linda may have had throughout the process.  MatchPoint’s systematic approach, coaching and education provided the necessary support throughout the decision making. Senior Helpers was very happy because Linda truly was a great candidate for their system. Everyone wins with MatchPoint Network of Franchise Consultants.

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