Franchise Consultants

>>> FREE Help finding find a Franchise Business

Archive for November, 2009

WSI at the leading Edge of Social Media

November 19th, 2009

As Internet marketing continues to evolve and grow, the leaders in the field are recognizing the emergence of profit centers. A discussion on this subject was the theme for the WSI International Excellence and Innovation (E&I) Convention that was held in Orlando in September 2009. WSI, the world’s leading provider of Internet marketing solutions host this year’s international convention to analyze trends and share best practices related to the growing field of Internet and social media marketing. More than 250 WSI Internet Marketing Consultants, part of the largest Internet marketing franchisee network globally, attended this year’s convention.
The global WSI network of Internet Marketing Consultants are focusing on building their business consulting practice around the 5 clearly identifiable profit centers – Conversion Architecture, Organic Search Marketing, Paid Search Marketing, Targeted Lead Marketing and Web Analytics. With the growing influence of social media on marketing, Internet consultants are directing business owners to leverage various communication channels like LinkedIn, Facebook, Twitter, YouTube and others as a part of their overall marketing mix and build their brands through increased publicity.
Ron McArthur, president, WSI said, “WSI Consultants are in a position most business owners and consultants would envy – they are at the leading edge of Internet technologies, they are always learning the latest and best techniques to be more profitable, they share their knowledge and innovative marketing ideas to help other business owners around the world be more successful. It’s the kind of job you want to wake up to every morning; you always go to bed enthused with new learning and excited about using it the very next day!” “Our Global Conferences and the Excellence and Innovation Convention series facilitate real-time knowledge sharing within the WSI network to help our customers maximize online conversion and always stay competitive. As we converge at Orlando this year, we have the best minds in the industry coming together, uncovering and exploring the profit centers within Internet marketing,” said McArthur.
The E&I Orlando 2009 Convention featured two exceptional keynote speakers. Cameron Herald, founder, Backpocket COO & former COO, 1-800-GOT-JUNK? presented “3 Easy Ways to Get Free Publicity”. Jeffrey Eisenberg, Founder & CEO, FutureNow Inc. delivered a two-part presentation on “Persuasion Architecture™” and “Online Client Conversion”.
Over the 2 days of the convention, speakers presented case studies that have utilized WSI’s Internet marketing profit centers while sponsors and subject matter experts focused on in-depth discussions about tools, technologies and techniques used in the dynamic Internet marketing space.
The day prior to the convention was dedicated to Advanced Internet Marketing (AIM) Training largely focused on Permission Based Email Marketing, Creative Campaign Planning and Social Media.

Become a Professional Consultant
Whether your background is in general business or sales and marketing, if you follow WSI’s proven system you will build and expand your client base and achieve recurring revenue streams. WSI’s successful business, marketing and Internet solutions are driven by proprietary tools, methodologies, products and comprehensive operational and marketing support.

Unique Benefits

Get into a multi billion Dollar Internet Industry without having an internet background
WSI’s e-market place connects you with production center’s and suppliers to create any Internet Solution
Flexible Hours, Low Overheads, Home/Office Based, Full Training/Support and Personal Success Coach
Proven scalable business with recurring revenue and unlimited earning potential from multiple revenue sream

Become a part of the network of over 1500 men and women of all backgrounds who have taken their entrepreneurial spirit, managerial skills and business development capabilities to a place of amazing profit, professional freedom and personal success.

Unique Benefits

Get into a multi billion Dollar Internet Industry without having an internet background
WSI’s e-market place connects you with production center’s and suppliers to create any Internet Solution
Flexible Hours, Low Overheads, Home/Office Based, Full Training/Support and Personal Success Coach
Proven scalable business with recurring revenue and unlimited earning potential from multiple revenue sream

Become a part of the network of over 1500 men and women of all backgrounds who have taken their entrepreneurial spirit, managerial skills and business development capabilities to a place of amazing profit, professional freedom and personal success.

No comments »

Posted in b2b services, business services, home based business, technology

The History Of Franchising

November 18th, 2009

The word franchise comes from the old French meaning, privilege or freedom. In the middle ages, Kings would grant franchises to select subjects, for all manner of commercial activities, such as building roads and brewing ale. Essentially, the King would give someone the right to a monopoly for a certain type of commercial activity. Over time, the regulations governing franchises became part of European Common Law.

In the 1840′s in Germany, certain major ale brewers granted franchises to certain taverns, giving those taverns the exclusive right to sell their ale, essentially starting the concept of franchising as we know it today.

In 1851, Isaac Singer invented the Singer Sewing Machine. During his search for an effective and affordable way to distribute his product for his company, the Singer Sewing Centre, Singer ran into problems that prevented his company from becoming successful.

Singer faced two specific problems. Firstly, he had a lack of capital to invest in the manufacturing of the machines. Secondly, no one wanted to purchase a machine they did not know how to use, and mainstream retailers were not interested in investing the time to train purchasers on how the use the merchandise. Singer’s solution was to find individuals who were willing to purchase licensing fees that would give them the right to sell the sewing machine in exclusive geographical areas. These individuals were required to train their purchasers on how to use the sewing machine, thereby creating new sales opportunities. From this solution, Singer was able to apply the licensing fees received to the manufacturing of machines that were shipped directly to his licensed distributors.

Other companies took notice of Singer’s concept, and over the course of several decades, developed the methodology to enhance their own business models. Coca Cola, and their franchising of their bottling and manufacturing of their soda in the late 1890s is an example of this.

During the 1960s and 1970s, there were many abuses in franchising. There were a number of fraudulent franchise companies which literally took peoples money and ran, and there were a number of companies that were undercapitalized and poorly managed which went bankrupt, leaving a tail of failed franchisees who lost everything. The International Franchise Association was created in 1960 with the specific intent of uplifting the entire industry to enhance its overall professionalism. Members of the IFA are required to adhere to the IFA Code of Ethics. Specifically to:
“…provide a set of core values that are the basis for the resolution of the challenges that may arise in franchise relationships. Also the Code is not intended to establish standards to be applied by third parties, such as the courts, but to create a framework under which IFA and its members will govern themselves.”(Taken from the IFA Website: http://www.franchise.org/IndustrySecondary.aspx?id=3554)
Today, franchising is a highly regulated industry that is not only governed by federal and state laws, but one which provides great opportunity to those individuals who want to realize their dream and go into business themselves not by themselves.

No comments »

Posted in franchise coaching

Tags: franchising history

Great Clips Franchise in 4 Minutes

November 18th, 2009

Everything you wanted to know about Great Clips in a 4 minute video presentation.

No comments »

Posted in b2c services, personal care

Tags: hair salon franchise

The “Right Time” to Start a Business

November 10th, 2009

When the kids are the “right” age. Certainly no one has ever found a way to start a successful franchise with kids the age of yours.

When you are the “right” age. Of course no one your age has ever found success in franchising.

When you have the “right” partner (or spouse). Never in the history of the world has a person on your situation ever succeeded at a business.

When your parents are the “right” age. Your parents may be ageless but no one has ever had parents like yours and created a business that survives.

When you have the “right” amount of cash to invest. No business has ever been started and continued to operate with the amount of money you have now.

What does the Headless Horseman, Sponge Bob and Unicorns have to do with the “right” time to start a business?
They are all fantasy.
Looking for the right time is an excuse you give yourself in place of fear. Fear is the thing that you will have to look squarely in the eye to overcome, then the time is right for everything.
Let a MatchPoint Franchise Consulting expert help you find the “right” time and start living the living the life of your dreams.

No comments »

Posted in franchise coaching

Tags: matchpoint consultant start-up

What’s a Franchise Business All About?

November 5th, 2009

What business are you in? I asked the gentleman. His reply was “I’m in the food business.” Really? I said, then you’re not a franchisor? “Oh yes we are, we have over 100 units in the US”.
I replied, “Well then you’re actually in the business of franchising, food is just the vehicle.”
You see, while every franchisor distributes their unique brand of products or services, they are essentially in the business of creating businesses (franchise locations). Franshising is a business about building businesses, get it?
Why is this important you ask? Before you invest your time, effort money and future in a franchise business, you should do a reality check with the franchisor to see if they understand that they are in the business of “franchising” and they need to be outstanding at that, not so much selling their brand. Most candidates spend their time investigating the franshisors effectiveness at positioning their products or services and distribution or sales while not verifying that the franchisor is skilled at being a franchisor- see the difference?
Ok, let me say it this way. Mary Smith sells wonderful widgets. Everyone in America wants them, needs them and can afford them. So Mary decides to franchise her widget selling business. Only one problem, Mary has no knowledge or experience in building a sales team, developing training, providing communications to a network, providing support services and so on. She’s only good at selling her wonderful widgets, not building franchise businesses.
Young brands often suffer from this lack of experience in franchising. Take the time to research the franchising skills of the brands that you investigate. More to come…