Archive for September, 2009

WSI Franchise- An Interview with Ron Adelman, WSI St. Louis

September 25th, 2009

By Francois Muscat 9/25/2009
At the moment I am on my way to the WSI Excellence and Innovation conference in Orlando which starts on the 28th September. I always look forward to these events as it gives me the opportunity to leverage off the WSI network. Meeting with the other consultants every year is like meeting up with family at Christmas. This is what I love about this business.
On this trip I stopped off at St Louis to spend a few days with a great friend of mine, Ronnie Adelman. I met Ronnie at my first E&I some 3 years ago and asked him to be my mentor and I have never looked back. I have followed Ronnie’s advice carefully and in the last year my business has really flourished and I am now consistently making the top 25 performers in the WSI network. I am really proud of this and have proved that it is possible to not only make a success of this business, but also to compete effectively in the first world.
This evening we are sitting on Ronnie’s boat, a 70ft Hateras called KarryAnne. This boat has been Ronnie’s dream for many years and he has finally realized it. So while we are sipping sundowners I asked Ronnie if he wouldn’t mind sharing some of his WSI business experiences with us as he has so much to offer.
Well as usual Ronnie obliged and we spent 20 minutes discussing a number of topics which you can listen to at this link.  Interview with Ron Adelman

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Franchise News- BrightStar Lifecare

September 9th, 2009

Candidate Profile: Joe was a downsized executive from a global financial institution and was a CPA that worked in international banking. He was a high net-worth individual who was ready to get out of the corporate rat race!  His wife is an RN and also understood the potential in this segment of the home health care industry.  Their blend of skills were a perfect fit for BrightStar and we are excited to have them as franchisees.

Summary: A talented MatchPoint consultant has done it again!  Joe’s consultant referred him to BrightStar and from start to finish the deal closed in 70 days! Joe was immediately attracted to the characteristics of the health care industry and the growth of the segment.  He also liked the fact that BrightStar is not just “another companion care business” and loved the robust nature of our business model, and their lines of business.  Joe did an excellent job following BrightStar’s new franchisee candidate process and was impressed with the level of detail of BrightStar’s Virtual Brochure and the positive validation he received from franchisees.

How MatchPoint did it: MatchPoint’s consultant worked closely with  BrightStar and BrandONE to get Joe to the finish line.  According to our consultant “there are not a lot of concepts that have such a structured process that you can switch sales people mid stream and still get the deal done!”  Needless to say, everyone was extremely impressed with the structured sales process at BrightStar and it paid dividends with this candidate.  Congratulations to Joe on his new franchise business!

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Franchise Story- Budget Blinds

September 8th, 2009

Candidate Profile: Larry was laid off from a management role in supply chain and after conducting a token job search, decided that he wanted to fulfill his dream of being a business owner.  His strong community ties and relationship skills make him a natural for Budget Blinds, and he hopes to build a business his boys can get involved in down the road.  He didn’t have a lot of liquid capital but by using a cocktail of Budget Blinds’ financing and a 401K rollover he was able to piece it together.  With Larry’s enthusiasm, professionalism and family support, we expect big things from Larry, as does he.

Summary: 
A friend and I recently decided to go out to dinner together, and while we were able to decide on the establishment in short order, the process he uses in deciding what to eat is enough to make you want to go on a hunger strike.  He routinely questions the wait staff on the specific ingredients, their country of origin, and the exact style in which each will be prepared…on half the items on the menu.It’s all I can do to keep from screaming, “Get the cheeseburger, already!” but experience tells me that once we get beyond this grinding moment, the rest of the meal will be very enjoyable. This deal reminds me of that experience because Larry decided on Budget Blinds pretty early in the process but it took 5 months of looking at every resale and financing option on the menu until he finally made the decision to get things done.  Larry’s MatchPoint Consultant did a masterful job diligently coaching him throughout the entire process; and while I’m sure he wanted to tell him to, “Buy the franchise, already!” he understood that forcing a different style on Larry wouldn’t lead to the desired outcome.  Larry’s consultant was patiently persistent, and though the 5 month research and education about the franchise business,  insured this candidate was “well done”.

How MatchPoint did it: The magic on this deal was a ton of three-way communication and patience.  Larry and his MatchPoint Consultant talked constantly, which allowed both of them to stay on top of Larry’s progress, without smothering him along the way.  The concept was a great match from the beginning, and Discovery Day solidified it for Larry and his family.  The discussions surrounding New vs. Resale, as well as the financing options, always seemed like details instead of obstacles because Larry’s consultant kept everyone on the same page.   Larry and his family are on their way to reaching their dream of owning a successful franchise business.

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New Franchise Story- Senior Helpers

September 3rd, 2009

Candidate Profile: Linda was well qualified and had lots of sales and customer service experience to bring to the table.  Her last position was with a nationally known company as a Realtor.  She saw Senior Helpers as a very necessary service needed in her community.  Linda did her due diligence in learning about Senior Helpers and was very happy of her decision to become a franchisee in the southwestern US market.

Summary: Linda’s MatchPoint Consultant saw that a recognized brand name and a unique business concept were most important to Linda when researching a business.  She also knew that a strong support system from a franchise company was a key to Linda feeling good about a company.  Linda’s Consultant presented Senior Helpers and Linda found it to be a perfect match.

How MatchPoint did it: Linda’s MatchPoint Consultant kept in constant contact with her and worked through any concerns that Linda may have had throughout the process.  MatchPoint’s systematic approach, coaching and education provided the necessary support throughout the decision making. Senior Helpers was very happy because Linda truly was a great candidate for their system. Everyone wins with MatchPoint Network of Franchise Consultants.

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